Black Owned Hair Care Products
Who makes your hair care product regimens? Is it pink ribbon natural, chubby curls, or is it blue rose beauty? These are some of black owned hair care products that are given black African American the consumer choice they have been telling other brands for years.
If you are an African American woman, this is a question you frequently hear. Over the past few years, many black women are beginning to question this very thought because it is estimated that 37% of black women experiment with numerous natural hair care products. It is expected to increase up to 67% by the year 2020 and rising, natural hair styling products among black women has a 51% consumer base and rising.
Black hair care products is a billion dollar industry. This demand is coming black women who styling for natural hair care products, which is about 26.8% consumer sales increase. Hair products like shampoo, conditioner, and natural hair color have increase by 18.3%.
The want for fashion of Afro hairstyles is rising. Black women are increasingly dropping straight and relaxed hair for natural curly Afro hair which is driving consumer wants for new products to their daily regimen.
Black hair care consumer interest is above average because of high engagement in hair care products such as light oils, treatments for the scalp, and hair fragrance. There is a 68% increase in scalp treatments, 64% increase in hair fragrance, and a 57% increase in natural hair oils. This increase in black hair care products has cause a number of other Afro hair care product launches: shampoo, conditioner, hair styling, hair treatments, damaged hair products, and moisturizing hair care products (according to Mintel market research).